THE announcement of the Transport Accident Commission (TAC) returning as naming rights partner of the Willowfest Australian Cricket Championships comes at a poignant time.
Far too many lives have been lost in recent weeks and months on local roads, and the message of road safety will be pushed by all involved with the annual cricketing event.
Willowfest president, Anthony Telfer, said the competition was excited to have TAC provide support once again for 2019.
“The TAC has been a great supporter of the Willowfest competition for a number of years now,” he said. “Obviously they came on board with the Willowfest Express fast ball competition and have gone on to become naming rights sponsors.
“Team sports are all about supporting and helping one another, and we need to be doing the same in day to day life.
This year Willowfest will launch the Willowfest Junior Academy for young aspiring local cricketers to further enhance their cricketing skills along with other exciting plans for junior competitions.
Member for Mildura, Ali Cupper, said Willowfest is an iconic local event that brings people to Mildura from around the world,” she said.
“It covers off so many positives like promoting participation, cohesion and community. And it is a great time of year to be in our amazing region.
“The international exposure is amazing. We are the ‘accessible outback’, a place where you can have the classic Australian outback experience while only being a stone’s throw away from Melbourne.
“We have such a unique story and history and there is so much to celebrate. For every international visitor, they might tell 10 others about their experience, as well posting photos on social media. Word of mouth is such a good promotional tool.
“We have people like Anthony to thank for this because of all the hard work they put in.”
